Investors considering a purchase of Priceline.com, Inc. (NASD: PCLN) shares, but cautious about paying the going market price of $821.05/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2015 put at the $590 strike, which has a bid at the time of this writing of $37.70. Collecting that bid as the premium represents a 6.4% return against the $590 commitment, or a 4% annualized rate of r...
Investors considering a purchase of Priceline.com, Inc. (NASD: PCLN) shares, but cautious about paying the going market price of $821.05/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2015 put at the $590 strike, which has a bid at the time of this writing of $37.70. Collecting that bid as the premium represents a 6.4% return against the $590 commitment, or a 4% annualized rate of r...
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